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Youtube SEO Nedir? Nasıl Yapılır?

Youtube SEO Nedir? Nasıl Yapılır?

Bu gün youtuber olarak bir meslek kolu doğmuş ve pek çok kişi Youtube’dan gelir elde etmektedir. Peki milyonlarca kişiye bu multimedya sitesi üzerinden nasıl ulaşılır? E-ticaret siteleri ve web siteleri için yapılan görünürlük uygulamaları yani SEO bu site için de yapılabilmektedir. Peki Youtube SEO Nedir? Nasıl Yapılır? SEO denildiğinde akla ilk Google gelir. Google dünyada tek arama motoru olmasa da onun kullanışlı yapısına karşı Youtube da sayılabilmektedir. Kullanıcıların deneyimleri ve çeşitli görsel ögelerin gerçekleştirildiği kanal optimizasyonu olan SEO belirli adımlar dahilinde yapılabilmektedir. Normal SEO’dan farklı olsa da kanallarınıza çok faydası olacaktır.

Youtube Sıralama Faktörleri

Google gibi Youtube’un da belirli sıralama faktörleri bulunmaktadır. Abone, trafik ya da videoların görünür olması için teknik anlamda bazı çalışmaların yapılması gerekmektedir.

  • Videoların görüntülenme sayıları
  • Kanala abone olanların sayısı
  • Beğenme sayıları
  • Videoya gelen yorumlar
  • Kanal görüntülenmeleri
  • Olumlu değerlendirmelerin yüzdesi
  • Tahmini izlenme süreleri
  • Açıklamada var olan anahtar kelimelerin sayısı
  • Kanaldaki videoların sayısı
  • Kanal açıklamasının uzunluğu

Gibi faktörler bu anlamda belirleyici olacaktır.

Youtube SEO Kuralları

Youtube SEO Nedir? Nasıl Yapılır? Sorusunun cevabı oldukça uzundur. Arama motorları tarafından temel amaç kullanıcıya faydalı olmak olduğundan dolayı videoların kaliteli bir şekilde yapılması gerekir. Konuya açıklama yazmak, doğrudan konuya giriş yapmak ve kesin ifadeler yerine ucu açık olan ifadeler kullanmak yerinde olacaktır.

Videonuz ile kullanıcının etkileşime girdiğini gösteren ifadelerden bir tanesi de yorumlardır. Kullanıcıyı yorum yazmaya itecek ifadelerde bulunun. Sosyal medya hesaplarınızdan sizlere yorum yapabilecekleri gibi video içerisinde sorduğunuz bir soruya yorum bölümünden cevap yazılmasını isteyin.

Ayrıca sadece Youtube içinde yapacağınız uygulamalar değil, bir de site dışı SEO olarak adlandırdığımız kavramı da kullanmak gerekiyor. Videonuzun insanlar tarafından sosyal medya hesaplarından ne kadar paylaşıldığı da önemli bir konudur. Kullanıcılar izlemekten keyif aldığı videoları sevdikleri ile paylaşmaktadır. Yine videoların paylaşılması için kullanıcıları paylaş butonuna basmaya davet edebilirsiniz.

Videoları paylaşmadan evvel anahtar kelime araştırması yapmalısınız. Youtube kullanıcılarının konu hakkında arama çubuğu üzerinden en çok aradıkları kelimeleri araştırmalı ve Google trends arama hacimlerini incelemelisiniz.

 

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