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Site Hızlandırma Teknikleri

Site Hızlandırma Teknikleri

Site hızı Google tarafından en çok dikkat edilen kriterlerden bir tanesidir. Site hızlandırma teknikleri sayesinde ilk sırada yer almanız mümkündür. Yavaş yüklenen bir web sitesi kullanıcılar tarafından beğenilmeyeceği gibi ilk saniyelerde açılma meydana gelmiyorsa kullanıcılar da siteyi terk edecektir. İstatistikler gösteriyor ki yükleme süresinde 2 saniyelik bir gelişme yaşandığında;

  • %11 oranında az sayfa görüntülenme
  • %16 oranında müşteri memnuniyetinde azalma
  • %7 dönüşüm kaybı

Meydana gelebilmektedir. Dönüşümler ve trafik üzerinde doğrudan etkili olan hız üzerinde iyileştirme yapılabilir. Yükleme süresi yavaşladığında kullanıcılar direkt olarak sayfayı terk etme eğilimi gösterecektir. Sitenin yükleme açısından gecikmesini sağlayan pek çok sebep olmakla birlikte bu sebepler ortadan kaldırılmalıdır.

İyi Sayfa Yükleme Süresi Nasıl Olmalı?

Google ideal bir web sitesi yüklenme hızının 3 saniye olduğunu kabul etmektedir. Yapılan araştırmalar sonuçların ise kötü olduğunu söylüyor. 126 ülkeyi kapsamakta olan 900 bin mobil reklam açılışlarında analiz edilmekte olan sayfaların yüzde 70’i sayfanın açılma süresinin 7 saniye sürdüğünü tespit etmiştir. Dahil edilen araçlar ile birlikte hız 3 saniyeye çıkamamaktadır. Mobil sayfalarda açılış ise tam 22 saniye sürmektedir. Bir sayfanın yüklenmesi ise 3 saniyeden uzun sürdüğünde ziyaretçilerin yarısından fazlası sitenin ziyaretinden kaçınmaktadır. Bazı teknikler ile yükleme hızını iyileştirerek siteyi daha hızlı hale getirebilir ve kullanıcıların web sitenizde kalmasını sağlayabilirsiniz.

Web Sitesi Nasıl Hızlandırılır?

Site hızlandırma teknikleri içinde yer alan yöntemleri kullanarak sizler de yükleme hızını iyileştirebilirsiniz.

  • http isteklerinin en aza indirilmesi
  • Js ve Css dosyalarının küçültülmesi ve birleştirilmesi
  • Sunucu yanıt sürelerinin azaltılması
  • Sıkıştırma denetimlerinin yapılması ve etkinleştirilmesi
  • Tarayıcı ön belleğinin etkileştirilmesi
  • Görsel boyutların azaltılması
  • Videolar için harici barındırma platformlarının kullanılması
  • Lazyload kullanılması
  • Site kullanılan eklenti sayılarının azaltılması
  • Cache eklentisinin kullanılması
  • Yönlendirmelerin azaltılması
  • Site hızının sürekli olarak izlenmesi

Gibi yöntemler ile site hızı iyileştirilebilir. Yükleme sürelerini Google’ın istediği seviyeye taşımak zor olsa da bu uygulamalar ile birlikte sitenin genel performansı da iyileşmiş olacaktır. Sizler de iyi faktörlere odaklanın ve yükleme sürelerinde büyük farkı fark edin.

 

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