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Sosyal Medya Yönetimi

Sosyal Medya

Sosyal medya kullanımı her geçen gün giderek artış göstermektedir. Her şirket ve de kullanıcı kendi alanında bilgilerini, ürünlerini ya da hizmetlerini sosyal medya aracılığı ile paylaşmakta ve de pek çok tüketiciye daha fazla erişilebilir olmaktadırlar. 

Sosyal medya dünyasında tüm kullanıcılar ile firma ve şahıslar kolay bir şekilde iletişim kurmayı başarmaktadır. Doğru bir sosyal medya yönetimi ile potansiyel tüketicilere ulaşılabilir, satışların arttırılması sağlanabilir. Hem pazarlama hem de halkla ilişkileri kapsayan bir hizmet olarak da ifade edilebilir. Aynı zamanda güven oluşturulmasına ve marka bilinirliği sağlanması konusunda da destek olmaktadır.

Sosyal Medya Danışmanlığı Hizmeti

Sosyal medya danışmanlığı hizmetleri içerisinde içerik yönetimi, moderasyon, itibar ve kriz yönetimi ve dijital PR yer almaktadır.

İçerik yönetimi sosyal medya hesaplarınızın aktif olmasını, anlık olarak ziyaretçiler ile ilgilenilmesini sağlamaktadır. Moderasyon ise takipçilerinizden gelen yorum ya da mesajların yanıtlanması hizmetidir. Marka itibarının sağlanması ve korunması açısından son derece önemlidir. İtibar ve de kriz yönetimi hizmeti ise sosyal medya hesaplarınızın takibi ve analizinin yapılarak olası krizlerin tahmin edilmesi işlemidir. Dijital PR çalışmaları ile de SEO’ya uygun içerikler üretilir ve arama motorlarında sosyal medya hesaplarınızın ön plana çıkması, daha çok trafik elde edilmesi sağlanmaktadır.

Sosyal Medya Neden Tercih Edilmeli?

Sosyal medya yeni nesil bir reklam, tanıtım, pazarlama yolu olarak günümüzde gazete ya da radyo gibi mecralar dışında çok daha fazla tercih edilir bir haldedir. Daha fazla kişi tarafından erişilebilir olan sosyal medya sayesinde kişi ya da kurumlar birçok tüketiciye kolaylıkla ulaşabilmektedir. Aynı zamanda yapılan yorumlara, atılan mesajlara anında yanıt vermek ya da müdahale edebilmek de bir diğer tercih nedenlerinden biri olarak karşımıza çıkmaktadır.

Bu anlamda kolaylık sağlaması ve özgür olması açısından günümüzde çoğu firma ya da kişi sosyal medya hesapları aracılığı ile takipçilerine ya da potansiyel müşterilerine erişim sağlayabilmektedir. Her geçen gün gelişen internet dünyasında doğru pazarlama stratejileri geliştiren sosyal medya hizmeti ile sosyal medya hesaplarınızın daha aktif olmasını sağlayabilirsiniz.

 

 

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